Top 5 Beauty Retail iOS Apps in Europe Perform Strongly in Q4 2021

In the fourth quarter of 2021, the top five beauty retail apps on iOS in Europe demonstrated impressive performance metrics. Here’s a closer look at the trends in weekly downloads and active users for each app, based on data from Sensor Tower.

Gold Apple saw varied download numbers throughout the quarter, peaking at approximately 67.6K in the weeks of November 22 and December 20. Active users experienced a steady increase, starting from 132K in late September and reaching around 207.6K by the week of December 20.

ЛЭТУАЛЬ: духи, парфюм, цветы also showed strong download figures, with a noticeable rise in December, peaking at around 36.4K in the final week. Active user numbers followed a similar upward trend, growing from 39.6K in late September to nearly 80K by the end of December.

Boots maintained a consistent download rate, with numbers ranging from 19.7K to 32.2K. Active users remained relatively stable, hovering around the 150K to 160K mark throughout the quarter.

Douglas - Parfüm & Kosmetik experienced a significant boost in downloads, particularly in early November, with a peak of approximately 41.2K. Active user metrics also surged, reaching about 112.4K in the week of November 8.

Lastly, Mein dm showed consistent download activity, with numbers ranging from 13.8K to 23.6K. Active users demonstrated a strong presence, starting at 267.8K in late September and peaking at around 291.2K by the end of November.

These metrics indicate robust engagement and growth for these top beauty retail apps in Europe. For more detailed insights, visit Sensor Tower.